United States (US) Destination Tourism Market Insight and Trends, Tourist Profiles, Challenges and Opportunities, 2024 Update

United States (US) Destination Tourism Report Overview

The total inbound trips to the US were 76.1 million in 2023. The United States (US) destination tourism market research report provides an in-depth analysis of the destination market’s infrastructure developments and attractions. The report also offers an in-depth understanding of the US destination tourism market dynamics through SWOT analysis along with sector risk assessment. Furthermore, a comprehensive analysis of the types of travelers that visit the destination will help in ascertaining the demand side.

US Destination Inbound Tourism Market Trends

The international arrivals to the country numbers are expected to surpass the pre-pandemic levels in 2024. As per GlobalData, the number of international arrivals is anticipated to reach more than 103 million in 2027. This is attributed to the region’s reputation for attractive and varied landscapes, wildlife, sun and beach destinations, and appeal for different kinds of holidays. The US is a big and diverse country with many different attractions, along with historical landmarks. It attracts tourists with its natural wonders, cities such as New York, Los Angeles, and Las Vegas, and UNESCO World Heritage Sites such as Yellowstone National Park, the Everglades, and Grand Canyon.

Leisure is the main purpose of travel to the US for international tourists with transportation having the highest inbound tourist expenditure. The US is an attractive destination for all types of travelers, including solo travelers, groups, families, and couples. The country can attract different types of travelers for its natural and cultural tourism, varied landscape, and range of activities on offer.

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US Destination Tourism Market Segmentation by Tourism Types

Sun and beach holidays was the most preferred tourism type in the US destination tourism market in Q3 2021

The key tourism types in the US destination tourism market are sun & beach holidays, visiting friends or family, city breaks, cultural holidays, adventure/sport, gastronomical, multi-stop trips, eco holidays, cruise, wellness/medical tourism, religious tourism, wedding-related tourism, and LGBTQIA+, among others. Sun and beach vacations was followed by VFR  and city breaks in 2021.

The US caters to and accommodates mass tourism mainly through its established infrastructure and facilities, such as hotels, lodges, and transportation services. These facilities are created to ensure accessibility to many tourists, ranging from offering different accommodation options such as hotels and Airbnb to various tour packages to suit different needs and budgets. It is also a prime spot for sun and beach vacations with lots of amenities for BBQs, surfing, bars, and restaurants. Some of the highlights are Hawaii’s beaches, Miami Beach, and Coopers Beach.

US Destination Tourism Market Analysis by Tourism Types, Q3 2021 (%)

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US Destination Tourism Construction Projects Overview

The proposed initiatives for tourism construction projects encompass a wide range of developments. The developments include the establishment of luxurious hotels and resorts, the creation of state-of-the-art airports and convention centers, and the construction of various infrastructures, specifically designed to cater to the needs of the tourism industry.

Los Angeles Port – San Pedro Waterfront Development – California: The Port of Los Angeles (PoLA) is undertaking a project extending from the Port’s inner harbor cruise facilities to Cabrillo Beach in the outer harbor. This million-dollar project includes the construction of three new harbors, a public pier, a cruise ship terminal, pedestrian walkways, and parking facilities among others. It will enhance local and visitor-serving commercial opportunities along the waterfront.

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Segments Covered in the Report

US Destination Tourism Types Outlook (2023)

• Sun & Beach Holidays
• Visiting Friends or Family
• City Breaks
• Cultural Holidays
• Adventure/Sport
• Gastronomical
• Multi-Stop Trips
• Eco Holidays
• Cruise
• Wellness/Medical Tourism
• Religious Tourism
• Wedding-Related Tourism
• LGBTQIA+

Scope

This report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market.

Key Highlights

In 2023, international arrivals to the country reached 76.1 million, which is still lower than the pre-pandemic level seen in 2019. The numbers are however expected to surpass the pre-pandemic levels in 2024 (86.1 million travelers).

In 2023, majority of the inbound travelers visited US for leisure purposes, with 44.7 million travelers or 58.7% of overall international arrivals being for this purpose. Domestic tourism in the US has always been dominated by VFR, which accounts for 40.2% of all trips in 2023.

Singles, however, accounted for the largest share of inbound travelers in 2023 (55.7% of all inbound trips, or 42.4 million travelers), as this country is increasingly becoming one of the sought after solo travel destinations. Travelers aged 50-64 were the largest contributor of arrivals to US, accounting for 31.5% of overall arrivals in 2023.

For the year 2023, travel by land was by far the most popular mode of transport representing about 91% (1.58 million) of all domestic trips. Domestically, travel by land has always been the preferred choice.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in two popular tourist destinations.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines, and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.