Sustainable Tourism Market Set to Triple Growth by 2032 with a 14

Sustainable Tourism Market

The 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 size was valued at USD 4.28 Tn. in 2024 and the total Global Sustainable Tourism revenue is expected to grow at a CAGR of 14 % from 2025 to 2032, reaching nearly USD 12.22 Tn. by 2032.

𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:

Sustainable tourism refers to adopting practices that minimize the negative impacts and maximize the positive effects of tourism on the environment, economy, and society. It aims to address the needs of travelers, industry stakeholders, host communities, and the environment. Regenerative tourism, a subset of sustainable tourism, further elevates these goals by leaving destinations in a better state than before, fostering authentic and enriching experiences for travelers. The concept is gaining traction globally, particularly in North America and Europe, which are leveraging their rich biodiversity and cultural heritage to boost market growth.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐒𝐞𝐞 𝐭𝐡𝐞 𝐓𝐫𝐞𝐧𝐝𝐬? 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐚 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐓𝐨𝐝𝐚𝐲:

𝐃𝐫𝐢𝐯𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭:

The growing awareness of climate change and the need for environmental preservation are key drivers of the Sustainable Tourism Market. Over 80% of global travelers prioritize sustainability in their travel decisions, showcasing a willingness to support businesses with eco-friendly practices. Companies adopting sustainable tourism initiatives gain a competitive edge by appealing to environmentally conscious travelers willing to pay a premium for socially responsible services. Furthermore, sustainable tourism stimulates innovation and infrastructure development in rural and urban areas, creating high-quality employment opportunities and enriching local economies.

𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐓𝐫𝐞𝐧𝐝𝐬:

The rise of ecotourism has been a dominant trend, focusing on promoting responsible travel to natural areas while conserving the environment. Activities such as wildlife safaris, bird watching, and hiking in national parks have gained immense popularity. Destinations like North America, with its majestic landscapes and biodiversity, and Europe, with its cultural and natural attractions, are at the forefront of this movement. Additionally, advancements in technology and digital platforms are enabling businesses to connect with travelers seeking personalized, sustainable experiences, further fueling market growth.

𝐌𝐞𝐫𝐠𝐞𝐫𝐬 𝐚𝐧𝐝 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐆𝐥𝐨𝐛𝐚𝐥 𝐔𝐩𝐝𝐚𝐭𝐞𝐬

𝐕𝐢𝐞𝐭𝐧𝐚𝐦: 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐆𝐫𝐨𝐰𝐭𝐡

Vietnam’s sustainable tourism market is witnessing significant growth due to the government’s initiatives to promote eco-tourism in destinations like Ha Long Bay and Phong Nha-Ke Bang National Park. Local companies such as 𝐕𝐢𝐞𝐭𝐫𝐚𝐯𝐞𝐥 and 𝐒𝐚𝐢𝐠𝐨𝐧𝐭𝐨𝐮𝐫𝐢𝐬𝐭 are increasingly investing in renewable energy solutions for eco-friendly resorts. Recent partnerships between 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝐀𝐢𝐫𝐥𝐢𝐧𝐞𝐬 and global eco-tourism organizations have further bolstered the sector’s growth trajectory.

𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝’𝐬 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭

Thailand has emerged as a regional leader in sustainable tourism, with significant opportunities in areas like marine conservation and community-based tourism. The Thai government’s initiatives to reduce single-use plastics in tourist hotspots such as Phuket and Koh Samui are setting new benchmarks. Notable mergers include 𝐂𝐞𝐧𝐭𝐚𝐫𝐚 𝐇𝐨𝐭𝐞𝐥𝐬 & 𝐑𝐞𝐬𝐨𝐫𝐭𝐬 joining hands with international green certification programs to enhance their sustainability standards.

𝐓𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 𝐜𝐚𝐧 𝐈𝐧𝐪𝐮𝐢𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐩𝐨𝐫𝐭:

𝐓𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐉𝐚𝐩𝐚𝐧’𝐬 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐒𝐞𝐜𝐭𝐨𝐫

Japan is at the forefront of integrating technology into sustainable tourism. The nation’s focus on carbon-neutral accommodations and the use of artificial intelligence to manage tourist flow has revolutionized the sector. Companies like 𝐉𝐓𝐁 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐨𝐧 and 𝐀𝐍𝐀 𝐇𝐨𝐥𝐝𝐢𝐧𝐠𝐬 have announced ambitious plans to achieve net-zero emissions by 2050. Recent acquisitions include 𝐌𝐢𝐭𝐬𝐮𝐢 𝐅𝐮𝐝𝐨𝐬𝐚𝐧 expanding its portfolio with green-certified properties.

𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐨𝐮𝐭𝐡 𝐊𝐨𝐫𝐞𝐚’𝐬 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭

South Korea’s sustainable tourism landscape is witnessing consolidation, with major players acquiring smaller eco-tour operators. For instance, 𝐊𝐨𝐫𝐞𝐚𝐧 𝐀𝐢𝐫 acquired a significant stake in 𝐄𝐜𝐨𝐓𝐫𝐢𝐩, an eco-tourism startup specializing in carbon offset programs. The government’s focus on green infrastructure development in destinations like Jeju Island is also driving market growth.

𝐔𝐩𝐝𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞’𝐬 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬

Singapore continues to set the standard for sustainable urban tourism, with initiatives like the Green Mark certification program for hotels and attractions. Key developments include 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐀𝐢𝐫𝐥𝐢𝐧𝐞𝐬 partnering with sustainable aviation fuel providers to reduce carbon footprints. Recent mergers include 𝐅𝐚𝐫 𝐄𝐚𝐬𝐭 𝐇𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 acquiring green-certified boutique properties to cater to eco-conscious travelers.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐧𝐢𝐭𝐞𝐝 𝐒𝐭𝐚𝐭𝐞𝐬 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭

The United States is experiencing significant growth in sustainable tourism, particularly in regions like California and Colorado, known for their eco-tourism offerings. Key players such as 𝐌𝐚𝐫𝐫𝐢𝐨𝐭𝐭 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 and 𝐇𝐢𝐥𝐭𝐨𝐧 𝐖𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 are leading the charge with their sustainability-focused initiatives. Recent partnerships between 𝐄𝐱𝐩𝐞𝐝𝐢𝐚 𝐆𝐫𝐨𝐮𝐩 and local eco-tourism operators have further expanded the market’s reach.

𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞’𝐬 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐒𝐞𝐜𝐭𝐨𝐫

Europe remains a global leader in sustainable tourism, with countries like Germany, France, and Sweden pioneering eco-friendly travel initiatives. Companies like 𝐓𝐔𝐈 𝐆𝐫𝐨𝐮𝐩 and 𝐀𝐢𝐫𝐛𝐧𝐛 are heavily investing in green technologies and carbon offset programs. Recent developments include the European Commission’s funding for cross-border eco-tourism projects to promote sustainable travel.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐮𝐥𝐥 𝐏𝐃𝐅 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 @

𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭:

By Type

Ecotourism

Community tourism

Geotourism

Culture

Others

By Tourist Type

Independent Traveller

Tour Group

Package Traveller

By Age Group

Millennial

Baby Boomers

Generation X

𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐯𝐢𝐬𝐢𝐭: 

𝐖𝐡𝐨 𝐢𝐬 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫𝐬 𝐨𝐟 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞?

Booking Holdings Inc. – Norwalk, Connecticut, USA

Expedia Group – Seattle, Washington, USA

Airbnb, Inc. – San Francisco, California, USA

TripAdvisor, Inc. – Needham, Massachusetts, USA

Marriott International, Inc. – Bethesda, Maryland, USA

Hilton Worldwide Holdings Inc. – McLean, Virginia, USA

InterContinental Hotels Group PLC – Denham, Buckinghamshire, UK

Hyatt Hotels Corporation – Chicago, Illinois, USA

Accor – Paris, France

Wyndham Destinations – Orlando, Florida, USA

American Express Global Business Travel – New York, New York, USA

Delta Air Lines, Inc. – Atlanta, Georgia, USA

Southwest Airlines Co. – Dallas, Texas, USA

Emirates Group – Dubai, United Arab Emirates

Lufthansa Group – Cologne, Germany

Qantas Airways Limited – Sydney, Australia

Norwegian Cruise Line Holdings Ltd. – Miami, Florida, USA

Carnival Corporation & plc – Miami, Florida, USA

Royal Caribbean Group – Miami, Florida, USA

TUI Group – Hanover, Germany

Thomas Cook Group – London, UK

Intrepid Group – Melbourne, Australia

G Adventures – Toronto, Ontario, Canada

Wilderness Safaris – Gaborone, Botswana

Abercrombie & Kent – Cheltenham, UK

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐑𝐞𝐥𝐚𝐭𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐛𝐲 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

♦ Bioethanol Market

♦ Industry 4.0 Market

♦ Nachos Market

♦ Environment Health and Safety Services Market

♦ Acute Lymphocytic Leukemia Therapeutics Market

♦ Energy as a Service Market

♦ Artificial Intelligence as a Service Market https://www.stellarmr.com/report/Artificial-Intelligence-as-a-Service-Market/284

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

S.no.8, h.no. 4-8 Pl.7/4, Kothrud,

Pinnac Memories Fl. No. 3, Kothrud, Pune,

Pune, Maharashtra, 411029

[email protected]

𝐀𝐛𝐨𝐮𝐭 𝐒𝐭𝐞𝐥𝐥𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:

Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include science and engineering, electronic components, industrial equipment, technology, and communication, cars, and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.

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