[Latest] Global Music Tourism Market Size/Share Worth USD

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Austin, TX, USA, Feb. 28, 2024 (GLOBE NEWSWIRE) — Custom Market Insights has published a new research report titled Music Tourism Market Size, Trends and Insights By Music (Local Music, International Music), By Type (Live Concerts and Festivals, Music Heritage Tourism, Music Cruises and Tours, Others), By Application (Leisure Tourism, Educational Tourism, Cultural and Heritage Tourism), By Vertical (Event Organizers, Travel and Hospitality, Music Education), By Tourist (Pay to Visit, Get Paid to Visit), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032 in its research database.

“According to the latest research study, the demand of global Music Tourism Market size & share was valued at approximately USD 6.1 Billion in 2022 and is expected to reach USD 6.6 Billion in 2023 and is expected to reach a value of around USD 13.8 Billion by 2032, at a compound annual growth rate (CAGR) of about 8.5% during the forecast period 2023 to 2032.”

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Music Tourism Market: Growth Factors and Dynamics

  • Festival Proliferation: The proliferation of music festivals globally contributes to the growth of the music tourism market. The diversity of festivals catering to various genres attracts a broad spectrum of music enthusiasts, driving travel to attend these events.
  • Social Media and Influencer Impact: The pervasive influence of social media and influencers significantly drives the music tourism market. Platforms like Instagram, YouTube, and TikTok play a crucial role in promoting events, creating FOMO (fear of missing out), and inspiring travel plans among music enthusiasts who seek to share and engage with their experiences on these digital platforms.
  • Artist Influence and Fan Engagement: Strong artist influence and fan engagement are pivotal factors. Fans travel to witness live performances, meet artists, and engage in unique experiences, fostering a symbiotic relationship that propels the music tourism industry.
  • Cultural and Heritage Significance: Destinations with cultural and heritage significance in the music world attract tourists. Places associated with iconic musicians, historic recording studios, and influential music scenes become magnets for enthusiasts exploring musical roots.
  • Technological Integration: Technological advancements play a role in the growth of the music tourism market. Virtual and augmented reality experiences, live streaming of events, and interactive online platforms enhance fan engagement, allowing music tourists to connect with their favorite artists remotely.
  • Collaborations and Partnerships: Collaborations between the music industry, travel agencies, and local authorities contribute to market growth. Strategic partnerships create unique music tourism packages, combining concert tickets with travel arrangements and accommodation, offering a comprehensive experience for attendees.
  • Emerging Music Genres and Niche Markets: The exploration of emerging music genres and niche markets adds dynamism to the music tourism sector. Specialized festivals and events catering to specific genres or subcultures attract dedicated fanbases, fostering growth in travel to these unique and often unconventional experiences.

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Music Tourism Market: Partnership and Acquisitions

  • In 2023, Northern Ireland’s economy received a substantial boost, with £136 million attributed to concert attendance last year, as reported by a British Music survey. Approximately 270,000 music tourists visited the region for live music, underlining the significant economic impact of the vibrant music tourism sector.
  • In 2023, TProfile collaborated with G Adventures, enriching its content for travel agents. The partnership enables TProfile to integrate G Adventures’ diverse portfolio of global tours, spanning from Antarctic expeditions to hiking adventures in Peru, into its dynamic, real-time content, providing an extended range of offerings to its network of travel agents.

Report Scope

Feature of the Report Details
Market Size in 2023 USD 6.6 Billion
Projected Market Size in 2032 USD 13.8 Billion
Market Size in 2022 USD 6.1 Billion
CAGR Growth Rate 8.5% CAGR
Base Year 2022
Forecast Period 2023-2032
Key Segment By Music, Type, Application, Vertical, Tourist and Region
Report Coverage Revenue Estimation and Forecast, Company Profile, Competitive Landscape, Growth Factors and Recent Trends
Regional Scope North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America
Buying Options Request tailored purchasing options to fulfil your requirements for research.

(A free sample of the Music Tourism report is available upon request; please contact us for more information.)

Our Free Sample Report Consists of the following:

  • Introduction, Overview, and in-depth industry analysis are all included in the 2023 updated report.
  • The COVID-19 Pandemic Outbreak Impact Analysis is included in the package.
  • About 220+ Pages Research Report (Including Recent Research)
  • Provide detailed chapter-by-chapter guidance on the Request.
  • Updated Regional Analysis with a Graphical Representation of Size, Share, and Trends for the Year 2023
  • Includes Tables and figures have been updated.
  • The most recent version of the report includes the Top Market Players, their Business Strategies, Sales Volume, and Revenue Analysis 
  • Custom Market Insights (CMI) research methodology

(Please note that the sample of the Music Tourism report has been modified to include the COVID-19 impact study prior to delivery.)

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Music Tourism Market: COVID-19 Analysis

The COVID-19 pandemic has had a significant impact on the Music Tourism Market, with the industry experiencing both positive and negative effects. Here are some of the key impacts:

  • Event Cancellations and Postponements: COVID-19 led to widespread cancellations and postponements of music events, including concerts and festivals, due to restrictions on large gatherings and travel, resulting in significant financial losses for the music tourism industry.
  • Travel Restrictions and Consumer Caution: Travel restrictions and safety concerns deterred music tourists from attending events. Fear of infection and uncertainties surrounding the pandemic led to a decline in attendance, affecting ticket sales and overall revenue for the industry.
  • Hybrid Event Models: The adoption of hybrid event models, combining in-person and virtual components, allows for flexibility. This approach accommodates attendees who may still have reservations about attending physical events, while also extending the reach to a global audience through virtual participation.
  • Digital Innovation and Livestreaming: Increased focus on digital innovation and live streaming of music events helps maintain audience engagement. Offering virtual tickets or pay-per-view options allows fans to participate in live performances remotely, generating additional revenue and sustaining interest during periods of uncertainty.
  • Flexible Ticketing and Refund Policies: Implementing flexible ticketing and refund policies becomes crucial for reassuring attendees. Clear communication on safety measures, alongside flexible ticketing options that consider unexpected changes in plans, helps rebuild trust and encourages music enthusiasts to make bookings with confidence.
  • Health and Safety Protocols: Strict adherence to health and safety protocols becomes a priority. Concert venues and festivals must implement measures such as temperature checks, sanitation stations, and crowd control to ensure the safety of attendees, fostering a sense of security and encouraging their return.
  • Strategic Marketing and Promotion: Strategic marketing campaigns and promotional efforts are essential for the recovery of the music tourism market. Emphasizing the unique aspects of events, introducing exclusive experiences, and leveraging social media for targeted promotions help rebuild excitement and attract renewed interest from music enthusiasts.

In conclusion, the COVID-19 pandemic has had a mixed impact on the Music Tourism Market, with some challenges and opportunities arising from the pandemic.

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Key questions answered in this report:

  • What is the size of the Music Tourism market and what is its expected growth rate?
  • What are the primary driving factors that push the Music Tourism market forward?
  • What are the Music Tourism Industry’s top companies?
  • What are the different categories that the Music Tourism Market caters to?
  • What will be the fastest-growing segment or region?
  • In the value chain, what role do essential players play?
  • What is the procedure for getting a free copy of the Music Tourism market sample report and company profiles?

Key Offerings:

  • Market Share, Size & Forecast by Revenue | 2023−2032
  • Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Leading Trends
  • Market Segmentation – A detailed analysis by Types of Services, by End-User Services, and by regions
  • Competitive Landscape – Top Key Vendors and Other Prominent Vendors

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Music Tourism Market – Regional Analysis

The Music Tourism Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

  • North America: In North America, the music tourism trend leans towards multi-genre and large-scale festivals. Events like Coachella and SXSW exemplify this trend, attracting diverse audiences. There’s a growing focus on sustainability, with festivals incorporating eco-friendly initiatives and green practices to align with the region’s environmental consciousness.
  • Europe: Europe emphasizes a rich blend of music heritage tourism and intimate venue experiences. Music tourists explore historical venues, iconic studios, and cities with deep musical roots. The trend also includes the rise of boutique festivals and events, providing unique and immersive experiences within the cultural fabric of European destinations.
  • Asia-Pacific: The Asia-Pacific region witnesses a surge in music tourism driven by mega-concerts and K-pop events. Countries like South Korea and Japan attract global audiences to experience the phenomenon of K-pop. The trend also includes technology-driven experiences, integrating virtual reality and interactive elements to enhance fan engagement during events.
  • LAMEA (Latin America, Middle East, and Africa): LAMEA showcases a trend focused on blending music with local cultural celebrations. Events coincide with traditional festivals, creating a unique fusion of music and heritage. The region sees the rise of music cruises, combining scenic travel with live performances. Additionally, there’s an emphasis on promoting indigenous music genres and local talent.

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Browse the full Music Tourism Market Size, Trends and Insights By Music (Local Music, International Music), By Type (Live Concerts and Festivals, Music Heritage Tourism, Music Cruises and Tours, Others), By Application (Leisure Tourism, Educational Tourism, Cultural and Heritage Tourism), By Vertical (Event Organizers, Travel and Hospitality, Music Education), By Tourist (Pay to Visit, Get Paid to Visit), and By Region – Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032 Report at  

List of the prominent players in the Music Tourism Market:

  • Live Nation Entertainment Inc.
  • AEG Presents
  • Eventbrite
  • Ticketmaster Entertainment Inc.
  • StubHub
  • C3 Presents LLC
  • Songkick
  • Pollstar
  • Bandsintown
  • Festival Ticketing
  • SeatGeek
  • Front Gate Tickets
  • Vivid Seats
  • Gigantic Tickets
  • Ticketek
  • Others

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  • Comprehensive coverage
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  • Best price guarantee
  • Free 35% or 60 hours of customization.
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  • 25% discount on your next purchase.
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  • Personalized market brief by author.

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The Music Tourism Market is segmented as follows:

By Music

  • Local Music
  • International Music

By Type

  • Live Concerts and Festivals
  • Music Heritage Tourism
  • Music Cruises and Tours
  • Others

By Application

  • Leisure Tourism
  • Educational Tourism
  • Cultural and Heritage Tourism

By Vertical

  • Event Organizers
  • Travel and Hospitality
  • Music Education

By Tourist

  • Pay to Visit
  • Get Paid to Visit

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Regional Coverage:

North America

  • U.S.
  • Canada
  • Mexico
  • Rest of North America

Europe

  • Germany
  • France
  • U.K.
  • Russia
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe

Asia Pacific

  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Taiwan
  • Rest of Asia Pacific

The Middle East & Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa

Latin America

  • Brazil
  • Argentina
  • Rest of Latin America

This Music Tourism Market Research/Analysis Report Contains Answers to the following Questions.

  • Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Music Tourism Market? What are Their Company Profile, Product Information, and Contact Information?
  • What Was the Global Market Status of the Music Tourism Market? What Was the Capacity, Production Value, Cost and PROFIT of the Music Tourism Market?
  • What Is the Current Market Status of the Music Tourism Industry? What’s Market Competition in This Industry, Both Company and Country Wise? What’s Market Analysis of Music Tourism Market by Considering Applications and Types?
  • What Are Projections of the Global Music Tourism Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about imports and exports?
  • What Is Music Tourism Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is the Economic Impact On Music Tourism Industry? What are Global Macroeconomic Environment Analysis Results? What Are Global Macroeconomic Environment Development Trends?
  • What Are Market Dynamics of Music Tourism Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Music Tourism Industry?

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Reasons to Purchase Music Tourism Market Report

  • Music Tourism Market Report provides qualitative and quantitative analysis of the market based on segmentation involving economic and non-economic factors.
  • Music Tourism Market report outlines market value (USD) data for each segment and sub-segment.
  • This report indicates the region and segment expected to witness the fastest growth and dominate the market.
  • Music Tourism Market Analysis by geography highlights the consumption of the product/service in the region and indicates the factors affecting the market within each region.
  • The competitive landscape incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled.
  • Extensive company profiles comprising company overview, company insights, product benchmarking, and SWOT analysis for the major market players.
  • The Industry’s current and future market outlook concerning recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging and developed regions.
  • Music Tourism Market Includes in-depth market analysis from various perspectives through Porter’s five forces analysis and provides insight into the market through Value Chain.

Reasons for the Research Report

  • The study provides a thorough overview of the global Music Tourism market. Compare your performance to that of the market as a whole.
  • Aim to maintain competitiveness while innovations from established key players fuel market growth.

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What does the report include?

  • Drivers, restrictions, and opportunities are among the qualitative elements covered in the worldwide Music Tourism market analysis.
  • The competitive environment of current and potential participants in the Music Tourism market is covered in the report, as well as those companies’ strategic product development ambitions.
  • According to the component, application, and industry vertical, this study analyzes the market qualitatively and quantitatively. Additionally, the report offers comparable data for the important regions.
  • For each segment mentioned above, actual market sizes and forecasts have been given.

Who should buy this report?

  • Participants and stakeholders worldwide Music Tourism market should find this report useful. The research will be useful to all market participants in the Music Tourism industry.
  • Managers in the Music Tourism sector are interested in publishing up-to-date and projected data about the worldwide Music Tourism market.
  • Governmental agencies, regulatory bodies, decision-makers, and organizations want to invest in Music Tourism products’ market trends.
  • Market insights are sought for by analysts, researchers, educators, strategy managers, and government organizations to develop plans. 

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